The 7ven Group

Recent Work
- Monday, March 25
  Wellness By Alexis involved a logo and website design for Wordpress
- Monday, March 25
  Livery Stable is a new pub/restaurant in Charlottesville Virginia - we designed the logo, website and menu.
- Friday, March 15
  Nickelodeon's Dora Loves Boots logo and endcap signage concepts for Target stores retail sales pitch.
- Friday, February 1
  Logo and branding for Klose's
  K-9s. Launching soon!
- Monday, January
  Creation of Teenage Mutant Ninja turtles "fans" for a pitch to Target stores.
- Monday, December 17
  Web development and maintenance relationship begins with Heritage Metal Works, LLC.
- Friday, December 14
  BlackJack prepares for a new product launch. Introducing the newest member of the BlackJack family, the BJ005.
- Friday, December 14
  7ven Group helps Aspira plan their expansion by helping them create new logos and marketing materials.
- Monday, December 10
  Winx banner ads to advertise new products and sales at
  Target!
- Friday, October 12
  Breast Cancer Awareness campaign for Clifton Charles
welcome

We WILL help you succeed

Whether you want a logo or an entirely new online experience, the 7ven Group is there to create it for you. We ensure that the experience is cohesive, meaningful, and beautiful. And because we know both design and technology, we build online experiences that feel seamless and consistent. Your customers will come away from these experiences with a lasting, positive impression of your brand.
services
Clients We've served
About Us

The 7ven Group was founded in response to a clear market need: a web agency that combines left brain skills with right brain talents to impart beauty and simplicity to interactive communications strategy. [...]

Its two founders, Shawn Kelly and Sabah Quadir have been working together since 2004, starting with an online home-schooling company where they were tasked with managing the development team and managing the creative team respectively.

From there, Kelly and Quadir both coincidentally furthered their separate careers in the pharmaceutical industry serving in a multitude of capacities, all the while collaborating on freelance projects over the years. In 2008, they ultimately founded the 7ven Group, merging a synergistic blend of left and right brain energies, talents, and skills to create a company that lends beauty and simplicity to its clients great and small. Bringing a large business mentality and experience and offering small business attention and detail to its clients has been a founding focus and has not wavered.

The founding value of “client focus first” is allowable by providing small-business attention to a large business client and large business expertise and experience to our small business clients. Hands-on approach to client management, consistent and persistent availability, unmatched excellence in technological and creative expertise, and exceeding expectations all based on a simple principle; because we can.
Our Mission
We exist to create exceptional online experiences that delight users, grow brands, and help businesses to prosper. The 7ven Group is a creative business and technology partner who will: [...]

Utilize our left-brain, right-brain approach to the creative/technical collaboration to give your business the competitive online and print presence it deserves.

Confidently participate in all aspects of project management, assured in the knowledge that your ideas and input are not only valued, but essential.

Work with our team of professionals, each highly skilled in their respective fields, to collaborate on all aspects of your project for a custom and exemplary result.

Offer ongoing support and build a relationship based on trust, integrity, and professionalism. We intend to be a partner, not only throughout the project, but beyond as we help you explore the myriad of venues for promotion and tailor a package to suit your specific needs.
Our Inspiration

Why the jellyfish?
Businesses prosper when they establish a constant, powerful presence in the marketplace. Our signature jellyfish is symbol of this prosperity. [...]

It represents the merger of non-linear creativity with more linear, strategic objectives. The jellyfish is graceful, mobile, powerful and persistent.

Not only do the jellyfish represent “the right and left brains” behind our company, but like a jellyfish we have an extraordinary ability to identify with each client’s business environment, embrace their challenges, and mold our skills to fit the client’s needs.

Ready to get started? Contact us today.

Our Value
our services
Creative
- Branding & Identity
  
  We understand the importance of an identity. In a media-saturated landscape, it’s essential that your customers recognize you instantly. When they do, they must receive exactly the right impression of your company’s brand and unique position in the marketplace. Our process ensures that the identity and branding we create reflects the essence, character and values of your company. It’s never created from thin air. It’s who you really are.
- Web Design
  
  A superior website is visually exciting, engaging, and simple to use. From a production standpoint, this means that an assembly line approach won’t do. Our team collaborates closely at every step to imagine, design, and build your new digital experience. Graphic design, interaction design, and engineering work together to create for you a website that looks and feels like a coherent whole.
- Print Media
  
  There are times when you need physical collateral. The 7ven Group has fashioned some of the best brochures, signs, end caps, and print ads in the industry. But we also understand that print is important at specific points in the customer’s journey and must play well with digital media. So we make sure that the customer’s experience is consistent across touchpoints and that print and digital work together to maximize your ROI.
- Presentations
  
  The 7ven Group creates high-impact, branded PowerPoint presentations that will help you drive your message across to board members, internal stakeholders, or conference attendees.
  
  We also create a variety of graphical tools, informational boards, and physical mock-ups to help you showcase your products to buyers and merchandisers.
Development
- Application Solutions
  
  A well-crafted web application is more than a website; it's a mechanism to drive business and encourage loyalty to a product.
  
  Our eCommerce solutions aim to navigate your users towards a buy-path intended by you. Customer retention and satisfaction are key to any successful online business. We can offer your users online-shopping simplicity with seamless back-end complexity that provides for a "need to return" experience.
- Web Development
  
  We can build, modify, and enhance any potential solution to meet your needs.
  
  Our expert developers utilize the latest technologies, ranging from .NET to 3rd party solutions, in an effort to customize and implement an application that will allow you and the members of your company to maintain all aspects of your site.
- Mobile Development
  
  Over the last year we've seen usage stats of our clients' sites being surfed by mobile handsets steadily increase. By leveraging our knowledge of web, mobile and browser standards, we can produce a mobile friendly template for the CMS your website is already using, or create a stand alone mobile or tablet solution to make sure you stay ahead of the game.
- User-interface Development
  
  Does your site need a face-lift? Even the most functional and pleasing websites can benefit significantly from a nip or a tuck. The 7ven Group's incomparable design staff is ready to help.
- Video Production
  
  Web site visitors increasingly expect to be able to benefit from the rich interactive experiences of video.
  
  Our grammy award-winning, full service video production team uses sophisticated cameras and the latest advancements in green screen and film editing technology to communicate your message with immediacy and emotional power.
Marketing
- Banner Advertising
  
  "What can we do to get them to click?"
  
  Whether you want simple and powerful or dynamic Flash-based banner ads, we will introduce your goods and services to countless online users in a measurable, impactful way.
- Social Media
  
  Just a short time ago, the inclusion of social media access and networking capabilities on a website was optional.
  
  Not anymore.
  
  Let The 7ven Group's social media-savvy and experienced staff guide you effortlessly as Twitter, Facebook, (and more) go to work for you.
- Email Campaigns
  
  Efficient and stylish integration of email capabilities with your website and interface is essential. We will help you produce stylish, crisp and timely correspondence that increases awareness of your brand and your message.
  
  Simply because you are no longer sending out as many formal letters on embossed stationery doesn't mean your message need not come through with class.
- Search Engine Optimization
  
  It is no secret that you want to show up near the top when the world conducts its web searches.
  
  We will use all of our capabilities and our experience to ensure that your name and brand finds its way to the top of the ladder consistently and profitably.
Support
- Quality Assurance
  
  "The devil is in the details" is not just a saying. At The 7ven Group, it is a saying to live by.
  
  We ensure that the details of your project are attended to with diligent attention so that nothing interferes with your potential client's online experience.
- Training
  
  From a full training analysis, to strategy development and tactical blueprinting, to building and delivering a holistic continuous improvement solution, with our partner, Tipping Point Media, we hit the mark and then some:
  
  eLearning
  mLearning
  3D/Virtual Worlds
  Visual Aids
  Simulations
  Instructional Design
- Application/Site Maintenance
  
  Maintaining a web application and an online presence effectively and efficiently requires a combination of strong design and technical skills.
  
  Many companies and organizations do not support design and development staff in-house and their online presence may often deteriorate as a result. Maintaining your online presence can be made simple with our help. We can execute all web application and site maintenance updates in a timely, cost-effective manner. We are experts in application development and website development and can adapt to any in-place solution with confidence.
- Copywriting
  
  Concise and well-written copy is essential to any business communication, whether it be a website, brochure, print materials or banner advertisement. Your readable content must get ahold of and maintain the reader's attention and motivate them to take action.
our partners
our work
Client | Aspira

When Aspira Charter Schools planned its operational expansion to the New York City area the 7ven Group worked behind the scenes to design a promotional package to announce the arrival of its newschool. The 7ven Group was tapped to create not only the Aspira New York logo, seven unique flyers that described in depth all of Aspira’s educational offerings and programs. The 7ven Group’s creative team ensured that all materials were congruent with Aspira’s mission, but also with the new Aspira New York’s branding effort.

In addition to assistance provided for Aspira New York, the 7ven Group was also selected to create all of the marketing materials for Aspira Pennsylvania, ensuring consistency and uniformity.

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Client | BlackJack

Chris McCorkle, a veteran firefighter, technological innovator, and long-time 7ven Group client, wanted to enhance and expand his product line of firefighting peripherals. Having already created the original and successful BlackJack helmet flashlight mount in 2005, McCorkle sought to further develop hands-free flashlight operation, not just for firefighters, but for other first responders, water and power personnel and oil rig workers. This market expansion required creative ideas and diverse, aggressive marketing. The 7ven Group created powerful banner ads, magazine ads and email campaigns, all featuring the new logos and other branding elements.

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Client | Nickelodeon

Composer Gustav Mahler once said, “A symphony must be like the world; it must contain everything”. If that is true, then the 7ven Group was creating a virtual symphony for Nickelodeon with its Prezi project. Over the course of six weeks, the 7ven Group worked around the clock to create an entire Nick Jr. themed world, where Nick Jr.-themed characters collided with other Nickelodeon characters. Strict brand guidelines had to be adhered to as the 7ven Group worked in concert with a team from Nickelodeon on revision after revision. The 7ven Group handled all aspects of project design and management, from tracking deliverables to providing support and direction to the project team. Every minute detail of the world created by the 7ven Group was done with care, from Sponge Bob’s home in Bikini Bottom to a whimsical take on the Statue of Liberty.

Easily the most ambitious 7ven Group project to date, complex cloud-based technologies were implemented to make this dream world a reality. The 7ven Group utilized Prezi, a presentation software and storytelling tool that employs high resolution imaging to enable a dynamic and exploratory experience for the user. The 7ven Group’s extensive work was presented at Paramount Studios in Hollywood and pitched to Target on behalf of Nickelodeon and Paramount.

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Client | Nickelodeon

Winx Club approached the 7ven Group to expand its online marketing efforts with a series of irresistible banner ads for their dolls and playsets. The 7ven Group was happy to oblige, creating ads that were cohesive with the Winx Club brand and a strong motivating force to its target audience.

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Client | Clifton Charles

We helped Clifton Charles, a custom men’s haberdashery, publicize and promote not only their fine wares, but their awareness and support of cancer research. Clifton Charles selected the 7ven Group to design and execute their “Show You Care with the Clothes You Wear” campaign. The 7ven Group merged Clifton Charles with breastcancer.org to create a seamless union, integrating Clifton Charles, their products and their support of cancer research.

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Client | Klose’s K9’s

When a dog trainer and circus performer says that he wants a website that’s “fun and bright”, what else can you say but, “how fun and how bright”? Hans Klose’s brand incorporated all of the fun that can only come with a circus act featuring a husband, his wife, and seventeen talented dogs.

Klose didn’t want just another logo, website, and brand; he wanted products that spoke of him and the pleasure and pride he takes in his work, and his animals. The 7ven Group paid close attention to his request, and the result is a website that practically dances (on its two hind legs) with joy.

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Client | BlackJack

Chris McCorkle has been an Arizona Firefighter for more than 15 years. Fed up with not being able to have enough free hands to manage firefighting equipment he came up with an idea. His idea led him to create the first and only BlackJack Flashlight holder. This small apparatus allows firemen to fixate a flashlight to their helmet, freeing their hands for tasks more important. In 2004, Chris brought this idea to us and asked us to spread the word.

Branding of the BlackJack Flashlight holder was paramount. Once word spread of the value associated with this product, competitors would surely arise. The 7ven Group was given the opportunity to create branding that would represent the BlackJack as a completely unique apparatus. As the company grew, so did our relationship with Chris. [...]

We are now responsible for creating all of the collateral associated with the BlackJack brand, including magazine ads, banner ads, email campaigns and technical drawings.

A web presence possessing an ecommerce mechanism was also necessary to accommodate the flurry of fire departments that were already eager to get a hold of this product. Our job was to create a website that was easily navigable and streamlined while catering to both consumers and distributors on a global scale.

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Client | Nickelodeon

Late in the process of proposing this as a product line to offer through Target, Nickelodeon was offered an opportunity to present their "Dora Rocks" line of products to Target execs and needed a turnaround time that would put us to the test.

The designs of landing pages, store end caps, site banner ads, and ultimately a pitch presentation were placed in the hands of Nickelodeon sales managers as they were en route from the East Coast to the central US.

This project proved to be a monumental success for both teams and a fantastic partnership was created. We are now an approved vendor of Viacom (Nickelodeon's parent company) and continue to provide consulting and design services on a variety of Nickelodeon projects at this time.

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Client | Foodman CPAs & Advisors

Foodman CPAs & Advisors is one of Florida’s most respected forensic accounting and advisory services firms. In business for over 35 years, Foodman needed a partner that could re-vamp their brand and give them a competitive edge, while maintaining the integrity of their industry-specific knowledge and expertise.

Also critical for Foodman CPAs & Advisors was the creation of a website that would serve as a marketing tool for their existing and potential clientele, in addition to providing critical and timely informational about ever-changing tax laws.

As an extension of their in-house marketing team, we have developed dozens of materials for multiple campaigns. Materials range from newsletters and brochures to monthly e-blasts, web banners and tradeshow booths.

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Client | Dipped

Dipped is a Los Angeles-based jewelry company that wanted to showcase their unique 22K gold-plated jewelry to the world. The 7ven Group created a look and feel that was as rich and luxuriant as the pieces Dipped was selling, a seamless, elegant look that enticed consumers at first glance. From the branding to directing the photoshoot, to creating content, we served as a one-stop shop to develop the cohesive user experience Dipped was after.

The website we created was built through an ecommerce application that allows Dipped staff to effortlessly manage its own content and inventory. We established a unique zoom feature on the Dipped site that enables the user to see intricate details of each piece of jewelry, as well as implemented a WordPress blog into the application. Layered navigation and capturing emails for a newsletter were also critical components of the 7ven Group’s contribution to Dipped’s website. [...]

In addition to catering to individual consumers, Dipped wanted an easy way to market to wholesale merchandisers. The 7ven Group responded by creating attractive and comprehensive lookbooks, as well as dynamic banners for tradeshows and other events.

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Client | Heal the Bay & Shifting Baselines

Heal the Bay knows that the ocean is in trouble. Fish are polluted with more and more mercury every day, and the ones that are left, aren't as big as they used to be. Overfishing is to blame, especially ocean-bottom trawling; the process used to catch shrimp in which chains dragged along the ocean floor remove plants, a vitality for the entire ecosystem. So when Heal the Bay and Shifting Baselines came to us in 2010 with a new campaign, we were excited to play a big part in getting the message out.

MPA's Work aims to get Marine Protected Areas into American psyches, and onto American maps. Like underwater national parks, an MPA is a no fishing zone which gives underwater ecosystems a chance to rebound. Successful MPA's in New Zealand and Japan have actually improved fishing overall in the long run, since large adult fish exponentially create more baby fish. [...]

Although the science behind MPA's is concrete and well-accepted, creating a website and campaign that got the whole message out was a unique challenge, since most of the general public does not know what they are.

We designed the MPA's Work logo and integrated it with iconic ocean imagery provided to us by Heal the Bay. Additionally we created a website which spoke directly to the intended audience by putting every day people, right on the home page, communicating why MPA's are important to them. The website is clean, crisp, and immediately comprehendible to anyone who lands on it.

In addition to the graphic design and web development services completed for Heal the Bay, our video production team created a powerful and poignant PSA (Public Service Announcement), which continues to air nationally. We were able to create the PSA on a limited budget, but still found a way to complete a multi-day shoot with a large crew, both on a soundstage and on location in Malibu.

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Client | Outthinker

When international strategist and innovator Kaihan Krippendorff came to the 7ven Group, he was already at the helm of a successful and inventive New York-based capital advisory firm. Outthinker wanted a way to continue its trend of out-foxing its competitors by creating a unique brand, website and peripherals.

The 7ven Group outfoxed any potential competitors of its own by creating a website that is as bold, creative, and responsive as Outthinker itself. An instantly recognizable brand was brought to life to assist Outthinker with uniformity of design and message, and to ensure that its products and services are foremost in the minds of potential clients. [...]

Perhaps the most unique service provided by the 7ven Group was the design, creation and production of a forty-eight page strategy workbook that has been disseminated to over a thousand industry executives worldwide.

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Invitation Designs

From the tastefully elegant to the seductively arresting, our invitations will be impossible to turn down. Crafted with a keen eye towards individualism and impact, our invitations guarantee that your next event will be heralded in a manner that communicates your desire for style and beauty.

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Client | Pharmaceutical

We assisted the client's in-house studio in all aspects of advertising media by maintaining the integrity of their pharmaceutical/health care related brands in the design, development and production of materials such as POA guides, brochures, POP displays, duratrans, tradeshow displays, and other collateral.

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Client | Kai Method

Created all branding and identity including: logo, brochures, email campaigns, workbooks, website design and development.

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Client | Nickelodeon

In attempt to get a jump start on the 2012 Holiday season, Nickelodeon sought our creative expertise in the creation of an engaging, children-focused Teenage Mutant Ninja Turtles & Winx Holiday guide campaign.

We guided our partner and performed the creation of web-based landing pages, in-store end caps, and impact spaces were required to be presented to Kmart by Sales executives. Look for these materials this Holiday season!

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Identity

Here are samples of various brands and logo identities we have created.

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Client | Pilates for Movement

Pilates for Movement, a stand-out amongst Pilates studios in the suburban Philadelphia area, recently moved its physical location and became the first Pilates studio in the community of Havertown. A physical move always carries with it the risk of losing clientele, but the excellent instruction provided, coupled with the services we provided ensured that Pilates for Movement would stay in fine form.

While word-of-mouth has always been a positive ally for Pilates for Movement, vibrant, carefully-placed banner ads drove potential students to their site and their door. Proving that for local business, print media is still at the forefront of advertising and marketing, the 7ven Group also designed flyers and gift-cards that put Pilates for Movement directly into the hands of the community. T-shirts were also created to advertise this burgeoning studio to a wider audience.

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Client | CBRE Group, Inc.

CBRE is one of the world’s most accomplished, trusted, and comprehensive real estate companies, recently named the World’s Leading Real Estate Advisor by the Euromoney Awards. When CBRE came to the 7ven Group, they wanted a custom-made, multi-tiered email campaign for a high-end property. The 7ven Group designed graphics, generated copy and created a dramatic look for this campaign that was designed to get an immediate response.

The 7ven Group also extended its services to CBRE by designing a t-shirt and duffle-bag logo for an off-site meeting not only to promote awareness of CBRE but to continue to develop its brand and identity.

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Client | Body Intentions

Naada Guerra, founder of Bodyintention, had what seemed like a complex mission: promote herself and her one-of-a-kind services in an accessible, sophisticated, and appealing way that would reach a broad clientele. Guerra knows the connection of the mind, body, and spirit like the back of her hand, but she knew she needed help translating this knowledge, service and individualized client empowerment sessions, into a cohesive brand and identity. The 7ven Group assisted Guerra by creating a bold brand and a harmonious site that effortlessly brought Bodyintention's mission and purpose to vibrant life.

Through close work with the 7ven Group's design team, logo, branding and implementation of this branding into an existing worpress application was accomplished.

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Client | Aspira

When approached by ASPIRA of Pennsylvania, an organization that empowers the Latino and Puerto Rican communities, we were proud to offer our services to this outstanding non-profit. The most important document for every non-profit organization is its annual report; a comprehensive account that, at its core, tells a story. The story belongs to ASPIRA of Pennsylvania, telling that story belongs to the 7ven Group.

Annual reports can often be vague and dry, but the 7ven Group collaborated closely, and over an extended period of time, with ASPIRA of Pennsylvania to produce an annual report that was not only informational, but easy to understand and beautiful to behold. Vibrant charts, graphs and graphics highlight a report so engaging that ASPIRA of Pennsylvania has partnered with us to help them produce its 2012 annual report as well as all of the company’s marketing materials that will be distributed to potential funders and affiliate organizations.

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Client | Joe Newman

Joe Newman, is the author of Raising Lions, a must-read for any parent considering medication as a way to stem childhood behavior problems, parents with young children to avoid future problems, or as an excellent tool for teachers who face classes with children who are disruptive.

Joe's need was a site that he could easily manage himself. Moving forward he would need to upload videos and write blog posts on a regular basis as well as managing all site content. Additionally, Joe was self-publishing his book and needed a book cover that was cohesive with the site design.

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Client | Grace Online

Grace Online is an accredited online school providing K-12 education for students through the use of live virtual classrooms. Our job was to create and execute the look, feel, and functionality of the company's online presence and print media. We first created an informational brochure site that allowed current and prospective students to learn more about the advantages of enrolling in an online program as well as building a portal site in which enrolled students were able to participate in a live class.

Through these efforts, Grace Online grew from a small start-up to include thousands of students. We worked closely with the teachers and in-house copywriters to create concepts for each subject matter, and from there were able to make each class site interactive.

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Client | Nickelodeon

We partnered with Nickelodeon to spear-head an online campaign focused on driving traffic to their Victorious product line featured at Toy R Us.

We created eye-catching and engaging banner ads to be utilized on toysrus.com.

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Client | Max B. Freeman

Max B. Freeman enjoys teaching the simple techniques required to succeed with real estate investments. As a business owner Max understands the power of value in the market place. If the products or services you offer have value, your business has a good chance of succeeding. Real estate investing is also about added-value. Value can be added through rehabilitation, time appreciation and use code. His added-value approach allows the reader to avoid the common myths associated with real estate investing i.e., the market will always go up, now is the perfect time to invest, now is the worst time to invest, etc.

Max came to us because he was self-publishing a book and needed us to create his book cover.

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Client | Happy by Design

The Happy by Design crew had been providing women's life coaching for several years before soliciting our services to create a web presence on their behalf. Several weeks of brainstorming and partnering with the Happy by Design team led to an open-source application solution that allowed them to mitigate costs and still be able to maintain the site content in-house and offered them all of the much-desired functionality they sought. 1-hr tutorials were offered to members of the HBD team to assist in the learning curve of managing the content management application.

We also provided a branding effort which resulted in print materials, logo and business cards.

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Our Team

Mar25 7ven Group Team

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executive team
Our Process
Phase1 Informational Architecture / Discovery
Planning experience garnered from across the business world (for profit and not-for-profit) is brought to your service, ending in a project plan that clearly outlines the objectives with a timeline and all the milestones and deliverables.

Project Objectives

Project Plan

Timeline, Deliverables, Milestones

Information Architecture

User Experience Planning

Functionality
Phase2Visual Design/User Experience Defined
Here we jump right into the nitty-gritty of What and How. The key people in your organization are invited to collaborate with us on the technical aspects of wire-framing, application modeling, prototyping and storyboarding as we define the overall Web design with all its details.

Wire-framing

Web Design

Interactive Design

Application Modeling and Prototyping

Marketing Strategy

Copywriting

Storyboarding
Phase3Development
This phase involves the actual technical buildup of program coding and database development, strictly adhering to internal and external Standards Compliance.

Coding

Standards Compliance

Database Development
Phase4Testing
This is primarily a Testing Phase comprising of Functional and Quality Assurance, ensuring browser compatibility and copyediting.

Browser Compatibility

Functional Assurance

Quality Assurance

Copyediting
Phase5Launch and Postmortem
We are now ready for transiting from the existing system to the new one. Our aim is a seamless migration and deployment that will simultaneously fine-tune and optimize all aspects of online marketing and offsite search engine optimization.

Migration and Deployment

Online Marketing

Print Marketing

Offsite Search Engine Optimization (SEO)
Phase6Training and Maintenance
The wedding is over and daily life begins. Training, open-door consultation and on-going maintenance will keep this relationship a happy and satisfied one.

Training

Consultation

Application Maintenance
find us

Los Angeles
1019 North Hayworth Avenue
Suite 7
West Hollywood, CA 90046
P: +1 323.391.3488

Philadelphia
9921 Bustleton Avenue
Suite V11
Philadelphia, PA 19115
P: +1 215.904.6454

get in touch

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Creative Services

The 7ven Group’s Creative Brief outlines your design strategy based on program objectives we establish together with you. The Creative Brief typically includes the following four components:

1: Brand
At the heart of the Creative Brief will be our thinking about your brand. Does the brand have an established look and feel, or should we define the identity more clearly? What do internal stakeholders take to be the brand’s current strengths? What about its weaknesses? What would be more ideal? How do customers regard the brand?

2: Information Architecture and Wireframe Models
With our brand questions answered, and your functional requirements known, we can define the Information Architecture (IA) and create any Wireframe Models needed to envision the new online experience. The IA specifies the content hierarchy and interdependencies. The Wireframe Models define navigation, user paths, and conversion points.

3: Content
Designs from The 7ven Group ordinarily include a Content Directory as well as brand-relevant messaging targeted to specific sales and communications goals.

4: Visual and Interactive Design
An experience the 7Ven Group designs is both elegant and enjoyable. Not because it’s what we do, but because it will achieve your business goals.

Whether the mission is to promote your best content, optimize eCommerce, or help customers keep in touch through mobile, The 7ven Group designs for conversion—driving your goals and maximizing your ROI. This makes it critical that your customer’s online experience is as exciting and engaging and beautiful an interactive experience as possible.
Services
Development Services

For many small and large business alike, selecting the proper web application or development solution can be a daunting task. Through Discovery and initial consultation, we help to understand your needs and enable you to effectively select from a wide variety of efficient applications to meet your business requirements.

We follow a clear process outlined in the following phases:
- Project Objectives
- Project Plan
- Timeline, Deliverables, Milestones
- Information Architecture
- User Experience Planning
- Functionality
- Wireframing
- Web Design
- Interactive Design
- Application Modeling and Prototyping
- Marketing Strategy
- Copywriting
- Storyboarding
- Coding
- Standards Compliance
- Database Development
- Browser Compatibility
- Functional Assurance
- Quality Assurance
- Copyediting
- Migration and Deployment
- Online Marketing
- Print Marketing
- Offsite Search Engine Optimization (SEO)
- Training
- Consultation
- Application Maintenance
Services
Marketing Services

Marketing is getting your offer in front of the right people at the right time.

Your Offer

What are your page views now, and what should they be? Where are people bouncing? What could we do to get them to spend more time on your site? What could we do to improve your Search Engine Optimization? We’ll compile a statistical dashboard to answer these questions for you and define a content strategy with measurable goals.

The Right People

What can we learn about your customers from their submissions, sign-ups, and dropped carts? What other sites are they coming from? We’ll analyze your audience and figure out how to bring not just more people to your site, but more people who want what you offer.

Banner Advertising

Banner advertising is a well-established method for driving traffic to your website, marketing new promotions or sales, and extending the reach of your brand. Yet, businesses routinely treat it as little more than the online cousin of the quarter page print ad. In fact it is much, much more.

Where calculating print advertising's true effectiveness has always been sketchy at best, banner advertising (like many forms of online marketing) allows extensive performance tracking and comparative A/B testing. You can test the relative effectiveness of different promotions in a single campaign; compare performance between various ad networks or specific websites carrying your ads; size-up the value of different landing pages on your site; even directly calculate ROI by tracking the customer through to conversion or purchase.

The Lifecycle of the Banner Ad Campaign

Our professionally executed banner ad campaigns cover the following key areas:
- Campaign development - strategy, promotions, calls to action
- Banner ad design and creative
- Landing page design and development
- Banner ad placement
- Campaign tracking
- Testing of banner and landing page performance
- Metrics analysis and ROI calculation
Social Media

Just a short time ago, the inclusion of social media access and networking capabilities on a website was optional.

Not anymore.

Let The 7ven Group's social media-savvy and experienced staff guide you effortlessly as Twitter, Facebook, (and more) go to work for you.

We can create the Social Media outlet that best represents you:
- Facebook Company Page
- Blogging application
- LinkedIn
Email Campaigns

The 7ven Group will expertly integrate sophisticated and stylish email capabilities with your website and interface that will satisfy your need for crisp, professional, and stylish correspondence. Simply because you are no longer sending out as many formal letters on embossed stationery doesn't mean your message need not come through with class.

The Lifecycle of the Email Campaign

Our professionally executed banner ad campaigns cover the following key areas:
- Campaign development - strategy, promotions, calls to action
- HTML email design and creative
- Distribution Tool Selection
- Campaign tracking
- Beyond the Click tracking
- Metrics analysis and ROI calculation
Search Engine Optimization

Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, entice visitors to act, and generate qualified leads. These may include search engine optimization, pay-per-click (PPC) text ad placement, direct email marketing, link building, online social marketing (viral word-of-mouth), and traditional print media or advertising.

Site promotion services are the most commonly overlooked aspect of any website development project. Site promotion efforts are divided into two major categories: On-Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or Off-site SEO.

Search Engine Optimization focuses on your site's overall search engine placement—this is generally interpretted as how well your site ranks for specific searches related to your business or organization. SEO includes, keyword research, page title and meta-tag development, link structuring, copywriting and copyediting for SEO, using SEO-friendly best practices, and directory submissions.

To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your overall search engine positioning. We optimize your site's page titles, meta-tags, alt tags, coding standards, image tags and overall structure. We analyze and assess your written content to assure proper use of industry and marketing keywords.

On-site SEO is exactly what it sounds like, SEO that can be done on your site, within the application or code base, without incorporating exterior elements. These elements can include:
- Title tags and meta tags
- Header tags
- Image alt tags
- Layout and design elements
- On-site articles/blogs
- Keyword density
- Keyword-formatted URLs
- Fresh content
- Loading time control (via HTTP compression or other method)
- Indexing
- Internal linking
- XML Sitemap
- Robots.txt file
- 301 redirects
We also offer Off-site SEO campaigns as it deals with all the elements of SEO-based marketing that are done outside of your site. These elements can include:
- Back-linking or inbound linking
- Article directory submissions
- Commenting on related sites
- Forums and blogs
- Social network marketing
- SEO-friendly directory participation
- Press releases
- Optimized video submissions
- Keyword analysis
- RSS Feeds
- Paid linking
- Trackbacks.
Our knowledge of online marketing strategy allows us to develop the best approach for your business, combining various efforts into one successful campaign.
Services
Support Services

Maintaining a web application and an online presence effectively and efficiently requires a combination of strong design and technical skills.

Many companies and organizations do not support design and development staff in-house and their online presence may often deteriorate as a result. Maintaining your online presence can be made simple with our help. We can execute all web application and site maintenance updates in a timely, cost-effective manner. We are experts in application development and website development and can adapt to any in-place solution with confidence.

The following cites an outline of a few of our Support Services:

Maintenance
- Content Editing
- Update information, listings, promotions, news and announcements
- Image manipulation and placement
- Create/place Adobe PDF documents
- Plan and execute content updates
Website analysis
- Comprehensive reviews of your site
- On-site(in code) Search Engine Optimization and Off-site(social media outlets) Search Engine Optimization
- Recommendations to allow your site to load faster and better serve your visitors
- Recommendations for usability improvements
Application / website Restructure
- Analyze and improve site information architecture and structure
- Improve site layout, appearance, and navigational structure
- Improve end-user experience, streamline buy-path and call-to-action direction
Services
This privacy policy identifies how The 7ven Group uses and protects any information that you give The 7ven Group when you use this website. The 7ven Group is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The 7ven Group may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 10/1/2012.

What we collect

We may collect the following information:
- name and job title
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
- We may use the information to customize the website according to your interests.
- We may provide your information to our third party partners for marketing or promotional purposes.
- We will never sell your information.
Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@7vengroup.com.

Recent Work

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